Our Story · Built by People in Recovery · Denver, Colorado
Behavioral Health Partners is a full-service addiction treatment consulting and marketing agency headquartered in Denver, Colorado, founded by Adam Gunton, a person in long-term recovery. We build, launch, and scale addiction treatment centers across the United States and Canada, and we do nothing else. Built by people in recovery and guided by three values, Live With Integrity, Serve With Excellence, Change The World, we take one client per level of care, per market. This page is who we are and why.
Nine years ago, our founder was homeless, 148 pounds, and addicted, on a trap house floor with a flip phone, calling every treatment center he could find. Nobody would help him, because he did not have the insurance and he did not have the money. On November 6, 2017, Adam Vibe Gunton found recovery. On day 26 sober, the obsession lifted, and the question that became this company arrived with it: if not me, then who?
Adam went on to write a bestselling book about his story, From Chains To Saved, give a TEDx talk on the recovery crisis, and found Recovered On Purpose, a nonprofit that helps people in recovery share their stories with people who are still struggling. That work built the conviction we still operate on every day: you cannot stop people in recovery from helping people in recovery. You just cannot.
Then came the test every conviction eventually gets. Adam became a founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history. Behavioral Health Partners is built on everything that launch proved: a treatment center run with integrity, built on a real brand, and marketed with honesty fills its beds and changes its community. Now we do it with purpose-driven operators across the country.
I am your clientele.
A few minutes with our founder on what a specialist partner actually does differently.
We are two things at once, and we always represent both: a full-service startup consultancy that builds and launches addiction treatment centers, and a marketing agency that helps them scale. One half is incomplete without the other.
Feasibility study, proforma, state licensing, Joint Commission and CARF accreditation, program development, and a website live months before your license arrives. From idea to open doors.
SEO, local SEO, paid media, web design, content, and creative, built exclusively for addiction treatment and behavioral health centers. One goal: more of the right admissions calls.
The full build delivered inside an equity partnership. We are not a vendor you pay. We are a partner with skin in the game, and our success is tied to yours.
The 68-bed treatment center we helped build from the ground up in Cedar Rapids, Iowa. Operators can study the launch. Families can find real help.
Our mission is to expand access to high-quality addiction treatment by empowering centers of all sizes to compete in an industry dominated by large brands with massive marketing budgets. We make world-class marketing and strategic guidance accessible to purpose-driven programs.
Our vision is a future where every person facing addiction or mental health challenges can access the care they seek without barriers or delay: a behavioral health system defined by hope, dignity, and true accessibility.
People in recovery, helping people in recovery. Lived experience runs through everything we do, and it cannot be faked.
A sustainable business makes more impact. We build businesses, because the business is the impact.
Honesty you are not used to. We tell the truth about timelines, costs, and fit, even when it costs us the deal.
If you stand on what you believe, you get blessed. We turn down money to keep our word.
Live With Integrity. Serve With Excellence. Change The World.
1
We refuse to take a client's money when we do not believe they can succeed.
2
We refuse to sell what we cannot service.
3
We refuse to market something a center is not, and we refuse to grow chaos.
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We refuse anyone whose model involves insurance fraud, body brokering, or deceptive marketing. Vulnerable people are not inventory.
Exclusivity
And we take one client per level of care, per market. The best marketing in a market can only belong to one center, so that is how we operate it. We confirm your market is open before partnering with you, and if it is taken, we will tell you on the first call. Why would we give two people the best marketing?
Radix Recovery in Cedar Rapids, Iowa is the treatment center we helped build from the ground up, and it is the clearest evidence the playbook works.
68 beds
full continuum under one roof: detox, residential, PHP, and IOP
Licensed
while still under construction
$2,000,000
state grant secured
Joint Commission
accredited
100+ licenses secured nationwide by Dr. Angela McMahon and our licensing team
100% success rate
20+ states
6 months average time saved
Six people carry the standard for everything we ship. Every one of them serves one industry and one mission.
Adam Vibe Gunton
Founder & Managing Partner
Brian Hancock
Director of Operations
Trevor Huster
Creative Partner
Dr. Angela McMahon
Licensing & Compliance Partner
Dr. David M. Berry, MD
Medical Partner
Hristo Bogdanov
SEO Partner
Behavioral Health Partners builds, launches, and scales addiction treatment centers. Our consulting practice takes founders from feasibility study through proforma, state licensing, and accreditation to open doors, and our marketing practice grows open centers with SEO, paid media, web design, content, and creative, exclusively for addiction treatment and behavioral health organizations across the United States and Canada.
Adam Vibe Gunton, a person in long-term recovery, bestselling author of From Chains To Saved, and TEDx speaker. He is also the founder of the nonprofit Recovered On Purpose and a founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history.
No, and we say that plainly. Adam is not a licensed clinician. His authority comes from lived experience, sustained recovery since November 6, 2017, advocacy, and a decade of building in this industry. Licensing and compliance work at BHP is led by specialists, including Dr. Angela McMahon, EdD, our Licensing and Compliance Partner.
It means the people building your brand have lived the experience your future clients are living. Our founder is in long-term recovery, and lived experience runs through everything we do. We know what frightened families type into Google at 2 a.m. because we have been on both ends of that search. It is people in recovery, helping people in recovery.
Adam Vibe Gunton is a founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history. Radix is a 68-bed full-continuum facility with detox, residential, PHP, and IOP, Joint Commission accredited, LegitScript Certified, and licensed by the State of Iowa. It is our proof of model, and it is a real place where people struggling with addiction can find care.
Our headquarters is East Tower, 3773 Cherry Creek Dr N Suite 802, Denver, CO 80209, and we serve treatment centers across all 50 states and Canada. Most of our partnerships run remotely with regular video calls, and our team works wherever the work is.
Three reasons. Your market may already be taken, because we accept one client per level of care, per market, and we will tell you on the first call. We may not believe we can make you successful, and we refuse to take money we cannot earn. Or the model itself is wrong: we refuse anyone whose model involves insurance fraud, body brokering, or deceptive marketing, and we refuse to market something a center is not.
Schedule the free discovery call. Thirty minutes on video with Adam directly, camera on, screen-sharing your current online presence and your top three local competitors. There is no pitch on the first call, and we confirm your market is open before partnering with you.
One Conversation. No Pitch.
Thirty minutes on video with Adam directly, camera on, screen-sharing your own online presence and your top three local competitors. If we are not the right partner, we will tell you that too.
We take one client per level of care, per market. We confirm your market is open before partnering with you.
